United Kingdom

Dairy UK had argued that it was unlawful to use “milk” in a trademark relating to “products that are not mammary secretions”.

I think consumers need to argue that all milk should be accurately labelled as "mammary secretions"

Feeling a bit insecure are you, dairy industry?

Milk of Magnesia has been getting away with it for decades.

I find this whole "it's not milk if it's not dairy" argument really hard to take in good faith.

I'm not an expert at all, but when I've heard people talk about these kind of decisions, it sounds like it's normally meant to come down to consumer benefits.

Who's gaining here (aside from dairy lobbies)? I don't think there's any reasonable argument that UK citizens are confused by the term "oat milk", and buying it because they were tricked into thinking it was a dairy product.

In 2019, Oatly applied to trademark the phrase “Post Milk Generation” but this was rejected by the Intellectual Property Office (IPO) in January last year after ruling that its use of the term “milk” was “deceptive”.

But this trademark is clearly them establishing themselves as not-milk and plenty of vegan products term themselves like this ("No Steak Pie") without issue, it's only dairy products that this ridiculous standard applied to them. Guess I'll just continue to enjoy the two bottles of oat 'drink' I have in my fridge.

To be honest I do think calling it “milk” lets them inflate the price when it is essentially porridge water.

Most good oat milks will have stabilisers and vitamins (B12 especially) added to them vs if you just made some at home.

RIP coconut milk.

Funny that before oats and soy started gaining in popularity they had no problems with coconut milk.

some places called nut-based milk "mylk" to avoid this legal complication.

they could probably start doing that.

Easy enough, go with "oat mealk"

This is why I think the soy milk brand Silk is a brilliant product name.

This is karma for saying it works in tea.

That ship has sailed, Milk boys. Consumers call it oat milk and that’s not changing.

also, unrelated, there is no such thing as boneless wings, no matter what the ohio supreme court says

I love me some porridge water. Especially a porridge water latte.

You know what, I have zero problem calling it that, own it oatly! :D

I don't like oat milk but it's more milk-like than skimmed UHT (bleurgh..). But I guess the line had to get drawn somewhere..

“thin gruel” just doesn’t have the right ring to it

I love porridge water.

I looked into the high price of plant milks. It’s essentially because the industry is new and still investing in R&D and new factories. The dairy industry has very little innovation now, just court cases.

And what about the word “milking”? Is it legal to use when you are not talking about mammaries?

Nothing like a nice glass of oat juice

Taco bell calls its beef-like offering "beefy", like a "beefy 5 layer burrito".

I'd have some Oat Milky.