The skeptic in me just reads this as "all seats will now be at the higher price"
this post was submitted on 21 Jul 2023
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AMC Theatres Drops Variable Pricing Plan That Charged More for Better Seats
(www.hollywoodreporter.com)
I can't believe their cunning plan to make an expensive outing even more expensive under the guise of "but you get the good seats!" didn't work out.