this post was submitted on 20 Jul 2023
1 points (100.0% liked)

Gaming

2 readers
2 users here now

Lemmy Link Matrix Chat

Hop into our room #lemmylink:matrix.org on Matrix to provide any feedback or chat with us.

Rules

Feeds

founded 1 year ago
MODERATORS
top 1 comments
sorted by: hot top controversial new old
[–] avatar@lemm.ee 1 points 1 year ago

Here's why:

During Ubisoft's latest investor briefing this week, CEO Yves Guillemot was asked for his thoughts around Microsoft's deal to buy Activision Blizzard, and he's a fan. He said the deal helps show how valuable IP is. Not only that, but Guillemot said Microsoft looking to buy Activision Blizzard in part for its mobile game business with King and Candy Crush helps to validate Ubisoft's own investments in the mobile market.

"I think it's good news that the transaction can go through because it really shows the power of IPs, and where the industry is going. So there will be lots of opportunities in the future for all the companies," he said. "It also shows the value of IPs that can be on console and PC, but also mobile and become more worldwide brands. That's a fantastic opportunity. Microsoft is saying that the mobile part of the Activision deal is important. So all the investment we are making to be stronger on mobile is also in line with that."