For the few cases I watch live TV over the antenna, I will either lower the volume or leave it be. Muting to silence is usually too jarring but the same could be said about the ad itself
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I have a TV but don't have cable, completely replaced normal TV with yt, Netflix, and anime. I use brave browser so I don't get ads
I watch regular tv so little, it mostly doesn't happen. We used to DVR a show, but it's been off the air for a while now (or my settings broke when I moved), and fast-forwarded through them. Now, it's generally only very rarely watching the news and I suppose I let them play.
My guess is that normal people, such as the ones least likely to be on Lemmy, don’t do anything when an ad plays. They’re accustomed to seeing them, and aren’t likely to be inclined to stop them, as quite a few on here would. There are always outliers, though.
One of the following:
- Ignore, do nothing.
- Fast forward. An ad break is around 15 min so sometimes we start watching a program late so we can fast forward ads later.
- Change channel. Sometimes half the ad breaks are at the end of the program so by changing channel you don't lose anything lol.
Mute the entire TV and use the closed captions when watching the programs. I do this.
My home is off the grid
Team mute all the way.
BTW I hate using Apple TV.
"Normal people" sit all the way through ads and are having receptacles installed in their carotid arteries for Amazon to pipe petrochemical runoff directly into their blood-brain barriers.
Me? I don't own a working television, I haven't turned on a radio in years, and all of my digital devices run a FOSS operating system I installed on them with layers of ad blockers.