this post was submitted on 12 Oct 2024
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I don't like the clickbait title at all -- Mastodon's clearly going to survive, at least for the forseeable future, and it wouldn't surprise me if it outlives Xitter.

Still, Mastodon is struggling; most of the people who checkd it out in the November 2022 surge (or the smaller June 2023 surge) didn't stick around, and numbers have been steadily declining for the last year. The author makes some good points, and some of the comments are excellent.

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[–] mutant_zz@lemmy.world 42 points 5 days ago (1 children)

Mastodon is pretty different to its competitors. It looks similar to Twitter / Bluesky, but the way the social network functions is completely different.

It's designed to be anti-infuencer... One of the things I hate about most social media platforms is a few people get all the attention. There are a few reasons for this, but it's not really based on merit.

I think a lot of people joined Mastodon wanting a Twitter clone. It's obviously not and Bluesky is, so people moved there. The approach Mastodon takes is far from perfect, and may not work out in the long run. But it seems like it's worth at least trying something different.

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[–] madcaesar@lemmy.world 24 points 4 days ago (6 children)

I'll say it again, the name sucks. It's not cute, it sounds like mastrubate compared to twitter, it just is not catchy.

TicTic, snapchat, the apps that make it have a stupid catchy name, mastadon ain't it.

[–] jagged_circle@feddit.nl 10 points 4 days ago

Maybe rebrand as Y

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[–] katamari_22@lemmy.ml 23 points 4 days ago (1 children)

I have a Mastodon account and now on my fourth, fifth instance. I instance hop a lot, which helped me find my people.

I dont agree with a huge chunk of what was said in the post. But I understand where the white people in Bali reference comes from. I am an Asian woman in tech and took me awhile to find people that I can actually connect with. What I like about Mastodon is the fact that I can find niche topics that I wont see in other social media. Also, want to flag that I no longer have accounts in proprietary social media since 2017 which probably helped my drive to find an online community.

In saying so, I have faced some crazy level of stalking (one person only so I guess its isolated?) to the point that this person messaged me on Linkedin and emailed me to tell me I was being impersonated on Mastodon. Because he didnt believe that I am myself??? He went on saying, Hi Miss, I saw youre being impersonated blah blah.

But I also want to mention that I have met so many amazing people through Mastodon.

Its a weird space, but I am weird so I guess I belong there. Loo

There definitely are some great people there. Finding the right instance makes a big difference... unfortunately, almost eerybody starts off on mastodon.social, which for most people isn't a great choice, and don't realize they can move -- and when they do try to move, they lose their posting history which is annoying.

[–] Draegur@lemm.ee 22 points 5 days ago (2 children)

because its name is Mastodon, something that when people google it pulls up a band.

Also because it's trying to be a hot fresh new thing but it's literally named after an animal that's extinct.

If it had a catchier and more unique name it probably would have caught on more.

[–] fluxion@lemmy.world 30 points 5 days ago (1 children)

I hear "Twitter" is available again

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[–] Annoyed_Crabby@monyet.cc 11 points 5 days ago

Yeah, lemmy suffered from this too, SEO is completely neglected when picking name.

[–] ElectroVagrant@lemmy.world 20 points 4 days ago (1 children)

I think a better title & question would be, "Why is Mastodon struggling to thrive?"

It's surviving no problem, but it's not thriving for a multitude of reasons. Some are pretty well covered across comments here & in the linked discussion, and are more or less reiterations of prior discussions on the matter.

Ultimately I think as much as many of those reasons are correct, the biggest reason is the same as ever: network effects. All the jank and technical details could be endured and adjusted to if there was sufficient value to be had in doing so, i.e. following accounts of interest/entertainment, connecting with friends, etc. That's proven to varying degrees by those that have stuck with Mastodon. In turn, however, it's also clear by how many bounce off that for many there's still insufficient value to be found across Mastodon instances to justify dealing with all the rough edges.

If Mastodon had enough broadly appealing/interesting people/accounts across its instances, people might deal with the various technical and cultural rough spots the same way they deal with similar on other social networks they may complain about yet won't leave. There still aren't enough of those sorts on there for many though, so Mastodon simply survives but doesn't thrive.

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[–] nandi@lemmy.world 20 points 4 days ago (2 children)

I use mastodon every day and I'm glad it's not dominate. It's not a vc funded a shit hole looking for a growth market. I use mastodon because not every one is there, is a nice little niche place where I can play with my friends in peace

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[–] nate@social.trom.tf 14 points 4 days ago (4 children)

@thenexusofprivacy So, I've just kinda got a stream of random tidbits here that'll hopefully sorta surmise my thoughts.

The good:

First off, it's shrunk but it's by no means dead. Things grow and shrink and grow again, if it was a straight line with no variation I'd assume it was fake.

Also, Mastodon is not all of activity pub. Threads has brought a lot if people onto the protocol, and while it's still in development it seems to be intended to work interoperably and the devs said they plan to let people migrate out and take their following/followers with them. I expect this to really supercharge the ecosystem.

The indifferent:

This isn't 2020 anymore, and there's more protocols out there. Nostr, in my opinion, is leagues better in the decentralization and user options/customizations department. AT (Bluesky) is leagues better in the end user was of use department. Both of those protocols are also much, much, lighter to host.

Activity pub also has it's advantages of course. Being the oldest and also being great for communities are two quite big ones.

Some people have chosen to either leave Activity Pub for those protocols, or joined the decentralized ecosystem directly into one of the other two. It's indifferent, though, because it's a decentralized ecosystem. All three can chat with each other, so Mastodon & Activity Pub may have shrunk - but the amount of people you can communicate with on them has risen exponentially thanks to bridges.

The ugly:

Federation is a mess. You can have a dozen friends on Activity Pub, a dozen on other protocols connected via bridges or threads and find you can only talk to two or three. That's a problem; most would give up before understanding why, and many more would likely figure out why and the decide it's not worth their time working around. After the Bluesky wave I've heard Mastodon be called some variation of "bickering fiefs" a couple dozen times.

There's also some toxicity within the space. Most people I've interacted with have been great, but it still rears it's head now and then. You can get nearly bullied off the platform if you suggest people be nice to Windows users. It was kinda funny to see that blog post shortly after I jokingly said "you guys would probably put a hit out on me if I said I was using Windows" in a similar thread. In a similar vein, while accessibility is great, I'd bet more people have left the protocol after being yelled at for not using alt text then there are users who rely on alt text.

My predictions:

I'd bet that all three protocols grow a lot in the future and that more platforms start integrating one or more of the three big protocols. It's a cheat code for new platforms to automatically have a bunch of content, and it's free platform software already built. Federation issues and fediverse specific toxicity issues will potentially be eternal septembered away. Most people won't care what OS you use and will want to be able to talk to their friends as apposed to having current federation. There might be a small splinter group of the older crowd using opt-in federation, but most of the ecosystem will change if it grows.

I'd also bet the three big protocols will continue to get closer. All three can already communicate, and heck, I, as an incompitant programmer, made a quick script that lets any Nostr client communicate with Mastodon &/or Bluesky. Throw some compitant devs at it and soon enough you probably won't even be able to tell at first glance what protocol the other person you're communicating with is on. Bluesky and Nostr in the mix bring Mastodon's ~800k monthly active users to like ~15 million. A more connected ecosystem make things better for everyone.

[–] ColonelThirtyTwo@pawb.social 5 points 4 days ago (3 children)

Re blue sky, is anyone actually federating with it? I don't know of any other instances besides the official one.

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[–] stardust@lemmy.ca 14 points 5 days ago (6 children)

I think because when it comes to Instagram or Twitter type social media more people probably use it only to follow accounts and have no interest in being involved in it. So closer to treating it like a rss reader than something like lemmy or reddit. And conversation feed sucks in general.

I use squawker for Twitter. Can't comment, like, sub, or whatever and account follows are just local feeds like Stealth for Reddit or NewPipe or Freetube. And that's all I need from it.

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[–] Blackmist@feddit.uk 11 points 3 days ago

Because it doesn't have $100s of millions to throw at marketing, or the name dropping of Twitter creators behind it.

It is what it is. You can either be alright with being small, or hurl money into it, but the people who hurl money into things tend to want it back at some point, and that means becoming a shitty business.

[–] patrick@lemmy.bestiver.se 11 points 4 days ago

On the feature side, according to Mastodons recent 4.3 release post development is only 4 full time employees and a budget of under $500k annually. That is basically nothing in the realm of social media companies.

Improving Mastodons features requires money and resources, but Mastodons users are unwilling to pay for instances and unwillingly to fund development. Hell, the .world folks host a bunch of instances for collectively hundreds of thousands of users and they take in about $1k a month in donations. I’m surprised that even covers hosting costs.

So…it’s no wonder that it isn’t going to be as polished as other social media in ways that would reduce the attrition.

[–] AchtungDrempels@lemmy.world 11 points 4 days ago (1 children)

I kinda want to give it another try. There was once a blogpost posted here (i think) about basically "how to have fun on mastodon", something like that, but i can not find it anymore. Anybody remember this and got a link?

[–] Illecors@lemmy.cafe 5 points 4 days ago

Can't recall what the title was, but I do remember reading a guide of sorts that essentially boiled down to "start following tags first, you can filter people later".

[–] Kcap@lemmy.world 11 points 4 days ago (3 children)

I made a Mastodon account during that blitz in '22. Yes, content wasn't there yet, but honestly, it was the interface for me. It's UI didn't feel simplistic enough to me as someone just getting started with it.

Lemmy may have faced a similar fate for me if it weren't for the smooth interface of Sync to be honest. I know many on here are leaps and bounds beyond my tech proficiency, but so many folks are still in the stone ages writing their passwords on post-it notes etc so to think that they'd adopt something like Mastodon over Twitter or Lemmy over Reddit seems like the bigger counterparts will always win just on sign-up flow and instant gratification.

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[–] jimmy90@lemmy.world 10 points 4 days ago

i wish Lemmy would embrace Mastodon and make it easy for Lemmy users to join that network

[–] SeikoAlpinist@slrpnk.net 8 points 4 days ago (1 children)

I stopped distro hopping and started hopping around Mastodon instances instead.

I currently have two active accounts. One is more established but the server goes down for days at a time.

The other is pretty robust but I'm still establishing myself there.

I echo the sentiment that there aren't a lot of Asian people on Mastodon. Although it seems that vivaldi.net is mostly Japanese people.

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[–] 1984@lemmy.today 8 points 4 days ago

Definently had the feeling of walking into a gay bar and not knowing anyone, like the article says.

I thought it was pretty cool personally because I never interact with gay people (afaik) in real life. And we have computer tech as a common interest, that's why we are on mastadon... But for people who are not into tech, I guess it's not so much to talk about maybe.

[–] Sergebr@lemmynsfw.com 8 points 3 days ago

Mastodon is my only presence on social media. I love it. I found (over time) a large community of people who share my different interests. I love the wokeness of it. I don’t miss my lefty mutuals who are somehow still on X/Meta. I love the absence of influencers, algorithms and nazis. I love discovery through following hashtags. I could go on and on. I’m fine with people hating it for all the reasons I love it. They would ruin the vibe if they moved there.

[–] dsilverz@thelemmy.club 8 points 3 days ago (4 children)

I've been engaging with Lemmy more than Mastodon. Lemmy allows for more interactions through discussions. To me, it seems like Mastodon is slower to get interactions (for context, I have accounts on three different instances and used to post dark/gothic/satirical/surrealist poetry written by me daily, but I haven't posted in days because no one seems to be really engaging with it). Mastodon has a lot of potential, but I think few are really committed to stick to the fediverse and all its potential.

As for why people don't come back, maybe they're confused about which instance to use since there are thousands of different instances for different purposes, I'm not exactly sure.

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[–] finitebanjo@lemmy.world 8 points 4 days ago* (last edited 4 days ago)
  1. You know all of those politicians and scientists people like to follow? Well, they're still on Xitter.

  2. I remember their "official" app claimed it was a third party app on the stores, which probably put off a lot of potential users. Any phone users will be getting an app by some randos no matter what they pick, which is a big trust issue for many of us.

[–] matengor@lemmy.ml 8 points 4 days ago

While I agree with the article and a lot of comments, I am still active on my Mastodon account and I am enjoying it more than ever.

Disclaimer: I'm a white male westerner working in IT. 😉

A friend of mine works in linguistics and education. He was an avid Twitter user and has since migrated to Bluesky and Mastodon. He says, Mastodon is quite complex and clunky but on Bluesky there's not much happening in his bubble.

For me, the quality of the conversation and the regional character of my local instance is a big plus on Madison. On Lemmy, I read a lot on international and tech topics, but on Mastodon, the conversation is related more to my countries politics and my region.

So, maybe they lost a lot of users. But the 14% that stayed are a good start for quite a vivid community.

If anyone has questions on how to get something out of Mastodon, ask away or follow me here: mateng@nrw.social.

[–] auzy@lemmy.world 7 points 4 days ago

I don't see the point. It's like twitter. Never saw the point of that either instead of lemmy or Reddit honestly

[–] disguised_doge@kbin.earth 7 points 4 days ago

Mastodon was around for a while, slowly being built up until 2022 when the big twitter surge happened. They had the perfect foundation to make it the next big thing and all they had to do was keep the people who joined, make it slightly easier to join, and develop a few features like quote posts.

  • They banned and defederated everyone who wasn't in a very narrow sliver of political and technological opinions.

Mastodon lost it's momentum, but had a second shot a year or two later. Threads joined the network offering a massive user base that could talk with Mastodon users. Then Bluesky blew up and that was bridged so Mastodon could talk with those people too. Mastodon may not have been the center of things anymore, but it could be fully integrated into the other two.

  • Most servers defederated with threads and bridges.

There are other things that I'm sure play a roll as well. Luck, discoverability, easiness to join, people getting board, people looking at the next shiny thing, you name it. But it does look to be in many ways self inflicted.

[–] MilitantAtheist@lemmy.world 6 points 4 days ago

I thought this was about the band and panicked

[–] Default_Defect@midwest.social 5 points 4 days ago

Because no one is on it. I don't do twitter/facebook-like social media to interact exclusively with random people. I have no family or friends on Mastodon and couldn't tell you if any "content creators," for the lack of a better term, that I follow elsewhere are on it to follow.

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