- The arrogance of seeing only established manufacturers.
- The self-centeredness of assuming US and European are the only markets that matter, and product mix in US is more profitable.
- The instant gratification of not thinking beyond quarterly financials.
- The lack of knowledge of his own business and how to fit engineering timelines into marketing timelines
this post was submitted on 19 Sep 2024
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Lol, the corrections... "We didn't sleep, we sold 5 cars!"
They are still sleeping. The petrol corruption runs so deep, it will the downfall of the western industry.
Oh my that damage control speech from Ford the article was forced to include does not work in the direction they hope it does.
There is actual fear to be perceived as Incompetent in there.
The reporters did very little to sugarcoat that they got told to edit it. Basically a copyPaste of fords demands of what needed to be talked about
What's this thing where when you need to italicize something that is already italicized, you change it to a sans-serif font? Looks bad
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Ford has been too busy selling $80,000 trucks to worry about cars and EVs.
I've never understood why so many people in the US buy pickups. City dwellers? Why? People in most trades? Panel van > pickup. Farmers or ranchers? Makes sense.
Utility, can carry tall stuff, and can carry messy stuff without worrying about dirtying up the inside of a vehicle. Rain will wash a pickup bed out. At least that's why I have one, hauling stuff, working around my property, hauling trash. But mine is a 1995.
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To absolute morons who make sure it comes with a bed cover they never take off.
An assessment of the global electric vehicle market and Ford merited one lukewarm, brief sentence. At the time, Farley was the Executive Vice President and President of Global Markets. If that sounds like a job that would require paying close attention to China’s reality and increasing competitiveness, it is. If that sounds like a job that should understand disruptive innovation’s death knell for firms like Ford, it is. If that sounds like a job that should have been creating strategy to deal with the reality of China’s emerging electric vehicle juggernaut, it is.
Auto industry mismanagement is redundant.
They still build the only real EV truck though
I get the criticism of the cyber truck, and the hummer EV is ridiculous, but why do the R1T and Silverado EV not count as trucks? R1T is an expensive but great midsize go anywhere truck. Silverado EV is a range king and a little flat looking, but still 100% “truck”. Lightning is just the all around best value of a truck. I say this as a lightning owner, there are options in this market.
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It was crazy visiting China last year. The EVs that everyday people are driving feel so polished and futuristic in many ways.
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