Didn't they just auto-signup everyone with an Instagram account?
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They must be re-using their Instragram user database for Threads. Otherwise a statement like this makes no sense:
In a ‘Supplemental Privacy Policy,’ Meta explains: “You may deactivate your Threads profile at any time, but your Threads profile can only be deleted by deleting your Instagram account.” The rationale, Meta elaborates on the policy page, is that a Threads profile is part of the user’s Instagram account.
https://techcrunch.com/2023/07/06/threads-delete-profile-instagram-meta/?guccounter=1
Yeah, I think everyone on Insta gets a single-sign on to Threads. And you can't delete Threads without also deleting your Insta (lol).
An Insta-sign up, as it were.
No. Instagram has over a billion users (maybe 2 billion at this point). Threads "only" has 10 million. They've just made it really easy to sign up from your Instagram account.
Oh, they apparently changed the headline after I posted.
It's 10M now.
So larger than the entire fedi.