If the first gen's prices go lower than they already are, I'll buy the hell out of an A770 for video transcoding in AV1.
Intel cards are not the best performance for gaming, but they're getting better in a lot of respects, and they are legitimately the only manufacturer targeting the midrange and low budget segment. I hope the second round of cards are significantly better while staying within the same price range. I also hope the standalone cards help them tune the Core series better. The MSI Claw is a fucking travesty.