Yikes. Can you imagine a more soul-crushing job than making marketing posters for the most boring soup possible?
I imagine it goes something like this:
Jim, we've got some ad space. Malls across the world. You're going to use that as a canvas to sell tomato soup. People love tomato soup. Sells itself, by itself. Don't show a grilled cheese near it - we don't sell those and lets face it, tomato soup is not the arm candy in that pairing. Oh, and have fun with it! We're a family. Please have it done by Sunday.