The success story suggests that a smoke-free society can be attained more swiftly through a comprehensive, non-prohibitionist approach. This involves embracing both traditional measures and innovative solutions, catering to individual preferences, ensuring affordability, and providing easy access to safer nicotine alternatives.
Seems obvious when you put it like that. Banning can create a sort of Streisand effect, and steadily increasing tax doesn't do much at all. Hope the safer alternatives don't incentivise excessive usage.