You mean to tell me Amazon prime hasn't been around since the dawn of life on earth????
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I have prime because i don't have to pay for shipping. Good on the author for being wealthy enough to be able to afford 38 Bucks in shipping for 10 items. I pay 0.
You're prepaying your shipping with the subscription. You could divide that by all the shipments and probably still have a great rate per shipment, but consider that paying for individual shipments would push you to make fewer, larger purchases. Personally, it's pretty rare I need it tomorrow and can't wait a week. Some things I need today so I go to a store, some things are rooted in poor planning. The special Amazon shipping window isn't a big deal for me as I worked to unhook myself from the near-instant gratification.
I kind of live without it by paying for it once a year and then you know, that's it. What's all the fuss about.