Spoiler: Apple.
this post was submitted on 16 Jan 2024
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TL;DR - A combination of more competition from China in Android smartphones, and an increase in Apple sales, caused Apple to overtake Samsung.
IDC's group vice president Ryan Reith believes Huawei's strong comeback in China and Honor, OnePlus, and Google launching "very competitive devices in the lower price range of the high end" segment played a key role in Samsung's shipment decline.
Samsung was not the only major Android manufacturer to register a decline in its yearly smartphone shipments. Xiaomi and Oppo occupied the third and fourth slots and saw their yearly shipments decline by 4.7% and 9.9%, respectively.
Makes sense. The Android ecosystem is pretty diverse these days. A lot of companies are making quality phones so it's spread out more.
world's largest vendor of smartphones; largest manufacturer would technically be foxconn, wouldn't it?
Nobody knows who actually makes the products, just what name is on it. Better to throw Samsung in the article for the clicks.
I'm sure there'll only be people who read the headlines, so here's what's going on:
Overall shipments decreased by 40 million, but there were two companies who made gains within the top 5: Apple, who shipped 8 million units more, and Transsion, who shipped 22 million units more. Samsung dropped 40 million units, similar to the overall shipments. Looks like Transsion made the most of it during this dip, taking away marketshare from other Android phone makers.