this post was submitted on 27 Sep 2023
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Riot pulls off rare positive PR move, adds Make-A-Wish winner to League of Legends canon (www.vg247.com)
submitted 1 year ago by nanoUFO@sh.itjust.works to c/games@sh.itjust.works
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[–] BnjmnBanks@lemmy.world 6 points 1 year ago (1 children)

That's actually really dope.

[–] jplate8@lemmy.world 2 points 1 year ago

2be 68

[–] jerome@lemmy.world 5 points 1 year ago

" make a wish winner" ...yikes.

[–] dwindling7373@feddit.it 5 points 1 year ago (1 children)

Since when are such kind of product placement moves valid argument about the reality of a company?

By the way this isn't even a PR move, this is Branding as in actions meant to change the sentiment associated with the brand Riot Games.