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I’m not surprised it’s so popular, but I’ll admit to being surprised it’s so popular in India and Brazil. Is Instagram really popular in those countries, or is it something else?
Facebook was subsidising the internet access? (search "internet.org" for why it's controversial - when Facebook went offline people couldn't even access government services or health services)
It’s interesting that India and Brazil seem so alike adopting technologies. The same happened with Orkut. India and Brazil dominated.
Instagram is popular in Brazil (people even shortened to Insta) but I don’t think it’s any more popular than in the US, for example. But WhatsApp is THE communication app of choice (they also shortened it to Zap). It’s so strong that companies have based their point of access on WhatsApp. I’ve seen hotels with several employees sitting before computers with WhatsApp web interface open doing everything, from contacting clients to cab companies.
So, I wouldn’t be surprised if Brazil adopted Threads.
Everyone shortens it to insta, Facebook gets shortened to fb or face, youtube to yt or tube. Very few websites don't get shortened, and those are usually the ones with short names, sometimes even monosyllabic names. Twitch, you can't shorten that (at least no in any reasonable way), tiktok, and so on.
The rest of your comment stands, I just took umbrage with your implication that Brazil is somehow different in shortening names of apps and platforms. They might do it more often than others, but they're not unique or special just for doing it.
I have never heard anyone call them "face" or "tube," what?