this post was submitted on 14 Jul 2023
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Mildly Infuriating
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Do people even process the contents of an ad? Most of the time I selectively ignore them.
I feel the same. But I would guess that consciously it not, we are now more aware/knowledgeable of a product's existence because we came across an ad.
I think children are WAY more susceptible to add though. So many times I have seen my nieces and nephews playing free games on their tablet and just completely watch the video ad that interrupts the game. Kids are like sponges, just soaking everything up.
There's gotta be some studies somewhere on the subconscious effects of advertisements.
Depends how they are delivered. Social media posts are bad because they look like posts (with a tiny “promoted” badge somewhere) so those get me for a split second.
But I’m an avoid ad at all costs kinda person.
I know exactly what you mean and those promoted posts used to get my attention until I saw the "promoted" tag. However at some point I started automatically scrolling by these kind of post. It's as if I developed an algorithm in my head to quickly detect and ignore them.
Yes, unconsciously, we are all subject to the influence of advertising and manipulation of information even if we think we are consciously aware of it and try to avoid it. Others around us are, and they influence us, culture dictates norms and communicates through overt and symbolic language. It impacts our decision making processes. Advertisers know this and have leveraged this since the creation of that field.
Here's a fun piece by Adam Curtis about the origin of PR, advertising, and its roots in psychology at the turn of the 20th Century: The Century of the Self . I think folks here will enjoy it considering why we left Reddit :)