Technology
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But controversy is good, it generates attention. My fear is that the "optimized" artificial celebrity will be exactly that and it will be a whole new level of shitshow. When you think about it, there are already people who maintain "controversial" public personas for that exact reason (not naming any, since I don't want to give them more attention), so it's not even that far fetched.
I can't wait to see all the Alex Jones, Jordan Peterson, Joe Rogan, Tucker Carlson A.I.-likes.
I really hope the trolls put those people's (and others like them) likenesses in compromising positions using A.I. fuckery.