this post was submitted on 16 Mar 2025
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No one knows.
Definitely not. I pretty much exclusively get recommended garbage content, and 90% of it is already on the "trending" page. At least it was like 3 years ago before I stopped using any of YTs first-party front-ends.
I must say that the recommendation section on youtube for me is spot on! Though I spent years on youtube constantly liking and disliking content. But I think it learned me quite well.
When im tired of recommendations I move to subscriptions. And 5 hours just passed by…
Presumably, the "algorithm" is based on whatever is most profitable. So probably some combination of most viewers, best ad engagement (click through rate), and best conversion/appeal to Premium subs.
That's assuming YouTube's primary goal is to make money, and which it should be as part of a publicly traded company.
My point is that those thumbnails and titles work, so if we want something different, we need to reward better thumbnails and titles and stop engaging w/ poor ones.