this post was submitted on 25 Dec 2024
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Just what kind of marketing?
One issue is that Windows is perceived as simpler. People that don't know how to solve issues are more likely to use Windows than Linux, because they're less worried about running into issues on Windows. So the marketer would need to fix that perception, effectively communicate that it has become just as simple.
Another is that the anxiety of trying something new will never be zero for everyone. So the marketer would need to communicate that there are plenty of kind and welcoming people helping with the transition.
Then there is still the question of "who will help me with problems?" For Windows, there are way more guides and videos, forum threads and generally a wider range of assistance already available. I'm not talking about a senior lady taking her computer to the local computer shop for help, I'm talking about all the free stuff online. Linux can't quite match that in quantity. Again, in case it slipped by, Docs don't count as guides. They're generally not meant to guide people in doing something specific so much as provide a technical manual, usually written by technical people that weote the original software in the first place. So the marketer would need to compensate the quantity with quality and assure people they'll get better help than they would with Windows issues.
And finally, any (unknown) price tag is a potential red flag for people who already paid for Windows. Why should they pay again for a different system? So the marketer would need to communicate that the above - the help with transition, the additional support - are free of charge. I don't even think a one-time price tag for the Linux distro would necessarily be an issue, so long as people can be sure that whatever care they need afterwards doesn't cost extra.
And who would do that marketing?
Do you want to wait for a corporate saviour to come along, sell Linux to the masses and hope that they won't pull off some vendor lock-in shenanigans so they can enshittify ten years down the line?
Or do you want the Linux community to do that marketing ourselves, to be that help and support, to project the image that it's easy to switch to?
Who is the one that wants change? They need to put in the work. If we want the Year of the Linux Desktop, we need to make it an appealing desktop platform.
I'm trying to improve its image. I can't just do that myself. I'm trying to point out the necessity and the way to do it to help it improve that image, but ultimately, telling them why I think they should do something and what I think they should do is all I can. And that's the cornerstone or change: Someone needs to recommend it, and others need to follow and repeat that recommendation. I've heard this call elsewhere and I'm now trying to pass it on.
So? Do you expect people to just change? I'll repeat myself, but we need to pick them up where they are if we want them to come with us. With the right incentive, we may be able to coax some to change their approach, but for many people, that's just the way they work and they don't want to change. I don't think they should be gatekept for that, so I think we should accommodate them too.
On that, we agree unconditionally
All good, this is an online forum conversation, no time limits here. And if you'll dip and come back in four months to pick up the conversation, I'll be just as happy to continue.