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That’s simply not true, there are a bunch of companies that focus on sustainability that use it as their main business model. Sustainability is profitable in many cases. Look at how well solar panels sell for example, good luck finding a contractor that can place them in the next couple of months (they are all booked).

The main issue is that companies with old business models, that cannot easily change, hold the majority of the power. Look at for instance Shell, they are not really making a switch and are still actively polluting villages in Africa to pump their oil.