Well, in the total picture the best option of all would be Justice System which is Just and hence stop people causing massive numbers of deaths for profit, which is not what we have (especially in the US) and is even getting worse.

Ultimately all Just venues (I was going to say "non-violent", but "lawful" violence is still "violence", so even in a Just system, Force would still be used on the ones profiting from mass deaths) seem to have been closed in the last couple of decades.

The more options get closed, the more people will only see as options to either meekly accept the death of a loved one (or oneself) due to the actions of the people leading Health Insurance companies or vigilante vengeance, since the State has over the years removed itself from enacting Justice against the wealthiest in society, which would've been the best option of all (not least because it prevents the deaths of both the victims of guys like this CEO and of guys like the CEO)

Indeed, dichotomies presented in arguments are more often than not false, but sometimes they're true.