this post was submitted on 17 Nov 2024
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Coca-Cola’s new AI-generated Christmas ad is as bad as you’d expect (pivot-to-ai.com)
submitted 1 day ago by dgerard@awful.systems to c/techtakes@awful.systems
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[–] Architeuthis@awful.systems 15 points 17 hours ago

No shot is over two seconds, because AI video can’t keep it together longer than that. Animals and snowmen visibly warp their proportions even over that short time. The trucks’ wheels don’t actually move. You’ll see more wrong with the ad the more you look.

Not to mention the weird AI lighting that makes everything look fake and unnatural even in the ad's dreamlike context, and also that it's the most generic and uninspired shit imaginable.