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I go back and forth, but I do think Sanders would have had good odds in 2020. We had the same "I can't vote for the status quo" non-arguments going around and a semi-populist candidate arguing for all the things people desperately needed (a socioeconomic safety net, basically) at the height of COVID and civil unrest would have done well. That said, an old white guy who was "warm and safe and was in the same room as Obama a few times" was probably still the right play.
But yeah. In 2024 when all people care about is "not the status quo" and "why eggs expensive"? A guy arguing for MORE government programs does not fair well against "Yo, what if we got rid of all taxes and government funding? Don't ask where the money is going"
This is something I've always tried to get people to understand.
If you're running for office, and your opponent is saying monkeys flying out of your ass are terrorizing the city and causing a huge problem, you'd be right to want to write them off as an unhinged lunatic with no grasp on reality, because anyone can see there are no flying monkeys. Should be pretty cut and dry; ignore him and let him go back to giving sermons to pigeons in the park.
But if 51% of the voting base believes that monkeys flying out of your ass are their top concern, you had better come up with a solution for the flying monkeys. Of course, you could try to appeal to reason and logic and point out that you have pants on and there are no flying monkeys. But if 51% of voters are hooked on the flying monkey problem, you'll be making those appeals during your concession speech, while your opponent will suddenly point out that there are no flying monkeys because he managed to solve the problem on day one.
That's just the reality of running for office. Sometimes, feels win out over objective reality. There are a certain number of voters who fall into this category, and those voters were always out of reach. You cannot use logic to persuade someone to change a position they didn't logic their way into to begin with.
You don't need to concede to their belief and subsequent policies if they aren't grounded in reality, like on immigration. You provide a counter narrative grounded in reality that actually address their needs and concerns, real or perceived.
The Republican narrative on immigration is that immigrants are criminals, bringing crime and drugs into our country to kill our citizens, steal jobs, and exploit welfare, so we need mass deportations. None of that is based on reality.
US citizens are responsible for smuggling in drugs. Immigrants are responsible for less crime per capita than US citizens, use much less welfare than citizens, and contribute far more than they use. The underlying fear is cost of living and safety. So a counter narrative that both points out the realities of mass deportation, aka concentration camps, and provides real solutions to the problems, would absolutely capture those voters and fracture the Republican base.
Those real solutions would include legalization of illegal immigrants to stop companies from exploiting both them and citizens with a two-tier immigration system, increasing taxes on corporations and the wealthy to pay for universal social services, systemic solutions to addiction and homelessness, and increasing security to catch smugglers at points of entry. All of which are popular. You address their fears, improve their material needs, and point out how terrible the oppositions 'solutions' are, all without conceding to the Republican framing based on racist lies.
In fact, many progressive policies are popular across the board, including Republicans and independents.
Polls on campaign messaging
How to Win a Swing Voter in Seven Days
“The View” Alternate Universe: Break From Biden in Interviews, Play the Hits in Ads
Polls on policy
How Trump and Harris Voters See America’s Role in the World
Majority of Americans support progressive policies such as higher minimum wage, free college
Democrats should run on the popular progressive ideas, but not the unpopular ones
Here Are 7 ‘Left Wing’ Ideas (Almost) All Americans Can Get Behind
Finding common ground: 109 national policy proposals with bipartisan support
Progressive Policies Are Popular Policies
Tim Walz's Progressive Policies Popular With Republicans in Swing States
That is why trump and vance were so adamant about no fact checking during the debates. All they had to do was say "nuh uh. I saw it on the news" and the moderators couldn't really do much.
Which gets back to the underlying problem of Democrats not actually having a way to communicate with voters. Because even when Fox was saying "Just to be clear for legal reasons, there is no evidence of Haitian immigrants eating dogs" it was followed with "now let's see what else god emperor trump has to say".
Whereas Democrats? We had people who were more interested in attacking Biden than trump (even after he stepped down) and who mostly just said "ha ha, trump says stupid shit."
Because, yeah, logic can't beat vibes. But we also weren't putting out the vibes the way we were in 2020.