Technology

59135 readers

6622 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

439

DOJ proposes breakup and other big changes to end Google search monopoly (arstechnica.com)

submitted 4 weeks ago by some_guy@lemmy.sdf.org to c/technology@lemmy.world

47 comments fedilink hide all child comments

Would it make the internet better? Probably.

you are viewing a single comment's thread
view the rest of the comments

[–] overload@sopuli.xyz 13 points 4 weeks ago (1 children)

Would YouTube get shittier if Google was broken up? I was under the understanding that YouTube is a loss leader service for Google, but I still think its one of the best social media sites on the web. Even when you consider the number of ads (that doesn't affect a revanced user).

[–] Capricorn_Geriatric@lemmy.world 16 points 4 weeks ago (1 children)

Not neccessarily. A spun off YouTube would still have YouTube premium and ad revenue. They could also sell user data to 3rd parties (I doubt Google currently does it on a large since it's in their interest to have a better ad network than its competitiors). A move similar to Reddit's with their API and exclusive search agreement or agreements to feed certain videos to AI would both fetch a higher price and upset the quality less since the vast majorty of videos watched are found through YouTube itself.

[–] WldFyre@lemm.ee 10 points 4 weeks ago (1 children)

That all sounds shittier to me NGL

[–] Cryophilia@lemmy.world 6 points 4 weeks ago (1 children)

The idea behind breaking up a monopoly is to allow competition. So if a competitor to YouTube arises, then both companies will have to offer better service to entice more users.

[–] WldFyre@lemm.ee 1 points 4 weeks ago (2 children)

How would breaking up Google break up the "monopoly" of YouTube, which is what we were discussing.

[–] Asifall@lemmy.world 5 points 3 weeks ago

The argument is that google uses integration between its own ad network and YouTube to outcompete any similar service. If anyone else tries to launch a video platform and sell ad space to google, which is likely given that google owns the world’s largest ad network, it’s in googles best interest to either give their own competitor an unfavorable deal or to completely lock them out of their ad marketplace.

If YouTube and google were forced to operate as independent companies it eliminates this conflict of interest.

[–] Cryophilia@lemmy.world 1 points 4 weeks ago

Youtube is owned by Google (technically Alphabet).