Wow, this is awful. Some people reported that these ads are also very petty and not necessarily related to the game, like apparently Elden Ring shows an ad for a licensed mousepad when you hover over the game now...

Edit: Playstation Product Manager says this is actually a new bug. I really doubt it but they do seem to be "fixing it".

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[–] sweetpotato@lemmy.ml 6 points 16 hours ago

It doesn't have to bother you personally to be unfair. I don't pay this amount of money on their games and consoles to be bombarded by ads. It's not a "big" problem, but it is a problem. Some people don't want to see so many ads, to be tempted to buy stuff all the time or have a bloated home screen.

Just because you don't mind doesn't mean everyone has to do so as well.