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Twitter's UK userbase has been absolutely decimated since Musk took over (www.thelondoneconomic.com)

submitted 1 month ago by Emperor@feddit.uk to c/unitedkingdom@feddit.uk

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Elon Musk has managed to decimate Twitter’s UK users since taking over the platform and rebranding it as X, Financial Times analysis shows.

Millions of users have abandoned the platform after the Tesla man appeared at the social media platform’s HQ carrying a kitchen sink in 2022.

Once a thriving space for political discourse, news updates, and cultural engagement, Twitter’s UK usage has dropped by a significant margin, as users seek alternative platforms.

...

In the UK, where Twitter had been a crucial forum for political debates, this shift has led to a considerable drop in engagement.

Graphical data shared online clearly illustrates the stark drop in UK user numbers, confirming that Musk’s promises to revive Twitter have instead accelerated its decline.

With no signs of reversing the trend, the platform’s future in the UK looks increasingly uncertain.

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[–] BananaTrifleViolin@lemmy.world 19 points 1 month ago

Pretty rubbish article to be honest. It's all hyperbole and no data or facts. It includes one embedded tweet with a graph about sharing political content.

While I suspect it's true, it's hard to trust a article that doesn't back up it's claims with any data or even quantify the claims it's making. The closest it gest to data is "millions" but that's pretty meaningless on its own.