this post was submitted on 25 Sep 2024
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Retail generates the most margin, while enterprise generally the most revenue.
At least, that's how it works at most vendors that operate both B2C and B2B sales and product channels.
But no, Kaspersky is a major legacy player in the B2B security market with both mature and cutting edge products/solutions.
A better question might be, which companies in America were still using Kaspersky up until this month, and why.
My guess that is a mix between budgetary constraints, incompetence, and weighted risk analysis.
Imagine you're a Midwestern ice cream wholesaler, it's been a bad few years, and your 200 Kaspersky licenses were renewed with deep discounts.
You're not likely to lose any contracts for using Kaspersky, nor be a target of state sanctioned espionage, but spending $10,000 between new licensing and man hours, to rip, replace, and configure a new solution, now that could cause real issues for you.
So, between a rock and a hard place, you just wait it out as long as possible and hope that when the other shoe drops, it doesn't wreck your budget.