It's a pretty tepid way of thinking about the issue to be honest. In a strategic sense, basically any move Microsoft is forced to make for actual (rather than apparent) security makes it harder for them to do things in a way which creates lock-in. Yes, they will use it to push for DRM, as another commenter noted, but that's another apparent security solution. In the long term, this is a positive, but it's not an immediate and direct benefit, as the blog post notes.