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This premise gets thrown around a lot but I actually disagree. "Every time people turn out" is always also thrown in there like some arbitrary thing--when I think the past several election cycles have shown that when there are younger, more progress candidates who make it past the primaries turnout shoots up. Courting the 3% uninformed flip-floppers by moving right is a losing strategy when you could be motivating your own party to turn out by moving left and driving turnout up. There's no money in that though, so dumb centrists get wooed
It’s also a mistruth that people don’t change their minds. Look at the rise and fall of any brand, religion or cult - some people had to change their minds.
Or some people died off, and new suckers fell for new, different marketing.
Advertising wouldn’t work if there was need to wait for generations to pass.
When/if democrats can Energize the base, they don't need to give a shit about undecideds. but until then, we are stuck pandering to the people we know will actually show up to and wait at the voting booth