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Ayaneo officially enters the U.S. gaming market — $399 Next Lite and $999 Kun now available at Best Buy
(www.tomshardware.com)
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It's a handheld PC with a built-in controller. I don't know how you can say that it's not a competitor. Plenty of people are happy to deal with Windows for whatever reason. Just because you don't like it doesn't make it not a competitor.
If I wanted to make an argument for why it's not, I'd say it's because it doesn't matter what hardware you have, they're all going to be used to buy games on Steam.
It's because they're hyperfixated on Linux, just like the majority of the Lemmy userbase.
In reality any x86-based handheld is potential competition for the Steam Deck.