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Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising (blog.mozilla.org)

submitted 2 months ago by Vincent@feddit.nl to c/firefox@lemmy.ml

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An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

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[–] LWD@lemm.ee 4 points 2 months ago

Mozilla had the opportunity to do this. Or to do something like this. GNU Taler is a thing.

Mozilla pulled a sneaky trick on his community: convincing us that context sensitive advertisement needs to be collected by the browser. It's on the back of another trick: convincing people that they can only make money through ads.

A few months ago, Mozilla officially became an ad company, so any claim they make about privacy has a clear conflict of interest with their own monetary gain. By selling advertisements as a necessary evil, they can sell you the cure.