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Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising
(blog.mozilla.org)
this post was submitted on 22 Aug 2024
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Wait, what solution are you proposing? That every browser becomes a centralized point of data collection for advertisement companies, and that the government mandates it?!
Google and Brave already want to do that, Mozilla is just stepping into the fray as a browser with less than 3% of a market share. There is nothing compelling to advertisers about a proprietary Mozilla solution.
No, of course not :) I am proposing that governments curb privacy-invasive tracking, i.e. that the only way advertisers will have left to measure the impact of their ads, is non-invasive methods like PPA.
Why would a Firefox fan endorse the state coming down on the side of a Facebook made proposal? I remember when Mozilla used to be about fighting big tech corporations, not empowering them through state-mandated monopolies.
Because the proposal itself is good? I am not tribal enough to reject world peace if Facebook proposes it.
I also don't see how the proposal would lead to a Facebook monopoly.
If the Boeing Corporation started building "world peace" weapons silently into their commercial aircraft without telling anybody, I would question their commitment to world peace.
When Mozilla, an AdTech company, builds extra advertising data collection into Firefox, I question their commitment to privacy and not simply selling ads.