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BMW Adaptive Suspension Can Be Added via Subscription. Suspension As A Service (SAAS)
(www.bmwblog.com)
This is a most excellent place for technology news and articles.
If once you do not succeed, just try again next year. They tried and backtracked putting heated seats behind a paywall not even a year ago see here.
Unless laws are made to make this fundamentally illegal, they'll just keep pushing until it sticks. And once one manufacturer succeeds, they'll all follow.
Since 2019 you have to pay 800$ a year to have your bmw use adaptive drive, 150$ to use the app.