this post was submitted on 06 Jul 2023
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Because to an average person mastadon is confusing and niche, nobody they want to talk to is on there and they don't care about the ethics or privacy implications.
Maybe, but I think it has more to do with the wall-to-wall mainstream news coverage of the launch of Threads in recent days, compared to the relative handful of isolated mentions Mastodon has had in the last 12 months.
If people didn't care about ethics or privacy, that doesn't mean they won't switch to Mastodon, it merely doesn't mean they will go. Those people will just go where the crowds go.
Just because of the sheer power of marketing, really. I dabbled with Mastodon, but it wasn't any harder to use than Twitter. Maybe some people just disengage entirely when they hear about instances when in practice for a casual user it makes very little difference.
Exactly, having explained mastadon to people they often don't really understand or care about the actual concept, they just want to be where the content is.