this post was submitted on 25 Jul 2024
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YouTube tests server-side ads to make your coveted blocker obsolete (www.yahoo.com)
submitted 3 months ago by downpunxx@fedia.io to c/technology@lemmy.world
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YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

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[–] Contravariant@lemmy.world 3 points 3 months ago* (last edited 3 months ago)

Possibly, but as long as they are not completely server-side (which they can't be, they want to target people) then they are fighting on hostile ground.

Of course there are attempts to lock down PCs so that ad companies can tell it what to do (probably with some DRM argument), but we're not there yet.