I agree not everyone can refrain from eating meat, but waiting until everyone is doing it before one stops eating meat is a good way to ensure it never happens. Veganism has grown to where it is now from people deciding to adopt it for themselves, regardless of other people are doing it.

But yes you are right, the argument shouldn't be "you should feel bad". I think educating about the problems of the meat industry, and also making veganism ever more accessible and normalised are the ways forward. But it will spread person by person, not as large communal decisions. At least not yet.