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Microsoft is not done yet: more ads spotted in latest Windows 11 build - gHacks Tech News (www.ghacks.net)

submitted 3 months ago by IndustryStandard@lemmy.world to c/technology@lemmy.world

150 comments fedilink hide all child comments

When is an ad an advertisement and not a recommendation? Microsoft clearly likes to use the term recommendation for what others may see as an advertisement.

There are recommendations in the Start menu, Settings app, Lock screen, File Explorer, Get Help app, and other areas of the operating system already. These are often not that useful. App recommendations in the Start menu are limited to Microsoft Store apps.

Now, Microsoft is testing recommendations in the Microsoft Store app. If you never use the app, you won't be exposed to these. If you do, you may notice recommendations popping up when you try to use the built-in search.

First spotted by phantomofearth on X, two or three recommendations are shown whenever search is activated in the official Microsoft Store app.

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[–] Codename_goose@sh.itjust.works 8 points 3 months ago (1 children)

The home edition of windows has these ads baked in, but the pro/enterprise editions seem to be able to avoid this for now.

[–] iAmTheTot@sh.itjust.works 3 points 3 months ago (1 children)

I have home.

[–] Codename_goose@sh.itjust.works 3 points 3 months ago (1 children)

If you also live in Europe or set up your computer in the US with European English then you can also skirt some of the ads as well

[–] iAmTheTot@sh.itjust.works 1 points 3 months ago

Nope and nope.