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Qualcomm spends millions on marketing as it is found better battery life, not AI features, is driving Copilot+ PC sales (www.tomshardware.com)

submitted 4 months ago by floofloof@lemmy.ca to c/technology@lemmy.world

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[–] bamboo@lemm.ee 3 points 4 months ago (2 children)

I agree for first impressions that heavier is perceived as more premium, but after months of actually using a device I can’t fathom that a reasonable person would actually prefer a heavier phone given an equivalent, lighter phone. Even Apple, king of making devices with mass appeal, decided last year that shedding weight was a priority when moving some iPhones from aluminum to titanium.

[–] helenslunch@feddit.nl 3 points 4 months ago (1 children)

Okay well try convincing a consumer that they just need to try it for a few months before they'll like it.

[–] bamboo@lemm.ee 2 points 4 months ago

I mean nobody had to convince me. I just picked up an old phone and was immediately “why am I carrying around this brick when clearly this exists”

[–] rottingleaf@lemmy.world 1 points 3 months ago

Harder to drop a heavier thing to a concrete floor, if it's only held in your palm.