this post was submitted on 22 Jun 2024
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All of big tech is really worried about this.
If the AI boom is a dud, I can see many of these companies reducing their output further. If someone comes along and competes in their primary offering, there's a real concern that they'll lose ground in ways that were unthinkable mere years ago. Someone could legitimately challenge Google on search right now, and someone could build a cheap shop that doesn't sell Chinese tat and uses local suppliers to compete with Amazon. Tech really shat the bed during the last economic downturn.
Not really, unfortunately, because of the sheer mass of the internet the infrastructure to just support the index of it requires massive funding. Even other giants like MS with Bing struggled with this. Short of a radical new way to run a search engine without a massive index, I just don't see it happening.
It's kind of curious to me about search because honestly my Internet world has only grown smaller and smaller. Where I used to use Google to find new websites, I feel like most of my searches on Google are now to search a handful of sites I already know. Ironically if Reddit had a better search function, a lot of my Google usage would fall off as I'd just go directly there, as it's still the best place I've found for troubleshooting support and real reviews of lots of products. A competitor to Google wouldn't really need to index the entire web for most people, but rather a relatively small number of website super giants like Amazon, Reddit, Wikipedia, etc.