this post was submitted on 01 Jul 2024
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Facebookification should be a term. I think every platform that tries to grow at any cost will attract a certain audience that will ultimately make the platform less desirable. Like those spamming pins in facebook comments to get updates on the post instead of turning on updates in a context menu.
No need to create a word for something that falls within the definition of another word or turn of phrase. Reddit has certainly followed Facebook down the inevitable march of the Enshitification of the Internet.
I would say enshitification is more specifically about a product or service getting worse itself, whereas they were talking more about the audience. The enshitification had very much likely caused the "facebookification" of Reddit but i would say by their definition they are not one and the same. They can happen independently as well as because of one another.
Touché good man.
I refer to it as the social graph. When a site starts using metadata to map how users are related on a social platform. And then implementing features based on that. It's not a buzzword but that's the technical root that stems everything that makes an enshittified Facebookified site.
Unfortunately when reddit started becoming a social graph based site, the technical literacy of the user base also plummet. So nobody knew wtf a graph structure is.