this post was submitted on 18 Jun 2024
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Ice cream sandwich has some funny ad reads (lemmy.world)
submitted 2 months ago by FilthyShrooms@lemmy.world to c/memes@lemmy.ml
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[–] mindbleach@sh.itjust.works 0 points 2 months ago

Exploiting trust is worse. That parasocial z-list celebrity isn't recommending something - they were paid to read corporate propaganda.

The most painful version of this is Lindsey Ellis's video on "Manufacturing Authenticity." It ends with a deep sigh and an ad read. The brand knew she was doing a video about how brands pay the popular kids to shill their whatever, and they did not care, because all that matters is getting a known face to say the words.