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Mozilla Welcomes Anonym: Privacy Preserving Digital Advertising (blog.mozilla.org)

submitted 5 months ago by neme@lemm.ee to c/firefox@lemmy.ml

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[–] TAG@lemmy.world 34 points 5 months ago (1 children)

I am a little disgusted by this because now both major browser engines are being developed by an advertising company, creating more incentives for future web technologies that strengthen tracking and undermine ad blocking.

From what I understand, this is an anonymized targeted ad company. In other words, ads are still targeted to the individual user, it is just harder for the advertiser to track (or profile) an individual user. Are there any companies still doing untargeted ads, ads where the advertiser might pick what site their ad goes on but cannot target a specific user demographic?

[–] jet@hackertalks.com 15 points 5 months ago

That's a really good point. I hadn't put it together that all browsers are now advertising companies

I think the closest we currently see, are video sponsorships on platforms like YouTube, where the creator just reads an advertisement for their audience. If you see the video you see the ad read it's not tailored at all. That is not individually targeted, but they're definitely choosing the show based on the demographics the show has.