Movies and TV Shows

18 readers

2 users here now

General discussion about movies and TV shows.

Spoilers are strictly forbidden in post titles.

Posts soliciting spoilers (endings, plot elements, twists, etc.) should contain [spoilers] in their title. Comments in these posts do not need to be hidden in spoiler MarkDown if they pertain to the title's subject matter.

Otherwise, spoilers but must be contained in MarkDown as follows:

::: your spoiler warning
the crazy movie ending that no one saw coming!
:::

Your mods are here to help if you need any clarification!

Subcommunities: The Bear (FX) - [!thebear@lemmy.film](/c/thebear @lemmy.film)

Related communities: !entertainment@beehaw.org !moviesuggestions@lemmy.world

founded 1 year ago

MODERATORS

admin@lemmy.film

262

Indiana Jones and Flash flopped hard. Could this be the beginning of the end for franchise films? (lemmy.film)

submitted 1 year ago by chickenwing@lemmy.film to c/moviesandtv@lemmy.film

135 comments fedilink hide all child comments

For the last few years franchise movies like star wars, marvel, etc. made money regardless of quality. However now it seems like audiences are being choosier when it comes to these kinds of tentpole releases. I've seen some people online say that the movie/theater industry is losing people in general but I don't think that's the case.

Super Mario and spiderverse made a lot of money. And Oppenheimer, Barbie, and Dune seem to be tracking well. I think the problem is that people are getting sick of the same old stuff and need more than just a brand name to go to the theater. What do you you think?

you are viewing a single comment's thread
view the rest of the comments

[–] SickIcarus@sh.itjust.works 3 points 1 year ago (1 children)

No. Marketing typically equals production costs. So $400mm production + $400mm marketing = $800mm breakeven.

[–] Elcapitan786@lemmy.world 2 points 1 year ago

No, 400m includes marketing budget. Reason it typically needs double (actually more like 2.5 times the gross) is that studios only get around half of box office receipts.