this post was submitted on 03 Jul 2023
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Movies and TV Shows
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This was the revelation I was waiting to unfold. The best indicator that good writing has legs and bad writing flops regardless of genre or franchise these days is definitely the recent Marvel box office runs.
Ant-Man: Quantamania was mediocre and as people saw it and relayed this sentiment it lost audiences and the box office intake dropped hard -- no one wanted to spend money or time on it once word got out.
Guardians of the Galaxy: Vol 3 had the opposite happen with good writing and a rare occurrence where Disney let James Gunn do pretty much whatever he wanted. As people saw it and relayed the sentiment that it was well written and worth seeing in theaters, people flocked to it and gave it some of the strongest legs that continued to make box office money well after opening week.
Guardians 3 even got me into a theater for the first time in years because so many people said it was the one movie they recommended experiencing there instead of waiting for a Disney+ release. Well written movies are refreshing. We're bored enough with the schlock regardless of genre, but give us something with real substance and it still has a chance to excite audiences to spread the word and make money.