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Have you tried not spending $30 million dollars to sell hamburgers?
I mean, holy shit. You sell burgers and fries. Does everything need to be digitally and AI enhanced?
It would take more than $30m to pull off that incredible feat.
The digital menu boards are there so they don't have to hire as many cashiers.
It's why Five Guys and In-n-Out have been gaining market share the last 10 years. Give me a good burger, good fries.... that's all I want.
Five Guys is more expensive than the vastly superior local burger joints now. Not a great comparison.
In-N-Out is an unbeatable value, but is only franchised in very limited areas in order to control quality.
Yeah Five Guys is priced higher than almost anywhere else in my area and has been meh when I've gone. In n out doesn't exist here.
It is expensive, but when faced with the choice of a $15 meal from Wendy's or a $15 meal from Five Guys, I'm always choosing Five Guys.
Also, my local Five Guys is amazing. I haven't had any issues with quality that others seem to regularly have.
And why are you not supporting your local hamburger restaurants?
Why would I, as a customer, be 'motivated to visit' to see your magic price changing menu? I'm going to a restaurant that can't fucking do that.