this post was submitted on 25 Feb 2024
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Mildly Infuriating

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2G, 3G, 4G, 5G mobile data made some sense as it represents generational leaps in the technology itself but then Xfinity wants to advertise "10g" internet... (lemmy.world)
submitted 8 months ago* (last edited 8 months ago) by mysoulishome@lemmy.world to c/mildlyinfuriating@lemmy.world
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Comcast says it represents a 10 Gigabit cable internet network they are building (it doesn’t exist) so they are basically changing the meaning of the g from generation to gig to act like 10g is 5 generations better (or twice as fast)…or that they have a 10 gigabit network. Neither is accurate. It’s still just cable internet that people have to use because they have no other option.

Fuck Comcast.

I read online they are abandoning the “confusing” 10g branding but I just saw a commercial for it. They think all of their customers are morons and count on folks having no other choices in a lot of cases.

Apologies to anyone outside the United States, this is just complaining about our poor internet options and deceptive advertising by greedy corporations.

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[–] kjake@infosec.pub 8 points 8 months ago* (last edited 8 months ago) (1 children)

Yeah, it’s still confusing. It could be that since the ruling was made less than a month ago, there are active ad campaigns that they’re just going to let run their course, rather than cancel them.

But also, note the following from the source article:

Comcast said it may still use 10G in ways that are less likely to confuse consumers. "Consistent with the panel's recommendation... Comcast reserves the right to use the term '10G' or 'Xfinity 10G' in a manner that does not misleadingly describe the Xfinity network itself," the company said.

When contacted by Ars, a Comcast spokesperson said, "We disagree with the decision but are pleased that we have confirmed our continued use of 10G in advertising."

So maybe Ars overstepped in their headline?

[–] AtmaJnana@lemmy.world 1 points 8 months ago

Ad buys for TV are generally scheduled ahead of time as part of a campaign.