this post was submitted on 22 Feb 2024
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That’s how they beat competition: by innovating in small-ways.
They didn’t make the first Laptop, but they innovate in ways like high-quality display and trackpad, and having a touch-bar.
They don’t always do it well. Touch-bar and pressure-sensitive trackpad have been hit-or-miss features.
AirPods weren’t the first Bluetooth earphones, but Apple managed to make them wildly popular.
Vision Pro is … honestly I’m not sure where they’re going with it. I think the most similar competing product is the Facebook/Meta/Oculus “Quest”, but that focuses on running games while the Apple Vision emphasizes anything but games.
The pressure sensitive trackpad has been a home run, nobody has better trackpads. Period.
But yeah the touchbar was pretty meh and poorly supported and ended up being half baked in the long run.
I love the pressure sensitive trackpad but my mom always complains when the force-click pop up appears when she tries to click normally but presses too hard. I’m pretty sure most users don’t take advantage of it.
A related feature was pressure sensitivity in their phones, which the removed because most users weren’t using it.