this post was submitted on 06 Feb 2024
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Showerthoughts

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A "Showerthought" is a simple term used to describe the thoughts that pop into your head while you're doing everyday things like taking a shower, driving, or just daydreaming. A showerthought should offer a unique perspective on an ordinary part of life.

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People live their whole lives watching corporations end prices with 99 yet when they list their own items for sale they choose a whole round number and never question it. (lemmy.world)
submitted 9 months ago* (last edited 9 months ago) by sparkitz@lemmy.world to c/showerthoughts@lemmy.world
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"...the average person treats a price ending in .99 as if it were 15 to 20 cents lower."

The tendency is called left-digit bias, when the leftmost digit of a number disproportionately influences decision-making. In this case, even though the real difference is only a penny, research shows that, to the average person, $4.99 seems 15 to 20 cents cheaper than $5.00 -- which results in selling 3 to 5 percent more units than at a price of $5.00"

Why Literally (Almost) Every Price Ends in 99 Cents

https://en.wikipedia.org/wiki/Psychological_pricing

EDIT: The left-digit bias is not just pennies / cents. It applies when going from $99 to $100…$399 to $400…$999 to $1000 etc.

EDIT 2: If you have a car for sale and you want $10,000 for it are you listing it for $10,000 or $9995?

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[–] sparkitz@lemmy.world 1 points 9 months ago (1 children)

Well, it makes sense and seems plausible to me. With the speculated origin being the late 1800s when there were no cameras and no software system used for tracking inventory.

[–] GlendatheGayWitch@lemmy.world 1 points 9 months ago

The lack of a computer system is all the more reason why it would need to be rung in the cash register and typed or written up. With no co.puter, everything has to be done by hand and there's no way anyone would be able to recall every transaction in a given day by memory.