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Yes, that is correct. The center banner has always been there and it showed Movie and TV show promotions, but 1-2 years after the CCwGTV came out, Google started to experiment with ads: what I consider an ad is the Carl's Jr. ad that everyone is losing their mind over right now.
I do not consider a Movie or TV show promotion an ad as I like those because it helps me know what is available to watch on different services or what might be playing at the theater. For example, when Oppenheimer came out, Google ran a promotion for it and if you clicked on it you could watch a trailer or pay money to buy it.
Oh, yeah innthat case I agree.
Either way the mechanic of "you have to move the cursor to purposefully hover on the ad, abd then wait multiple seconds, and then not click anything" opt in behavior on the ads has lnt changed since day one.
So seeing news articles pretending this is anything new at all really just goes to show how shit "journalism" has gotten over the years. Literally like, 5s of looking this up and you'll find out this isn't anything new.
SMH