Technology

It's not enough though and the sales are showing it. 7800xt is a decent card but it isnt an amazing offer, it is just a good one. For some people, It is a slightly better value for money option. But those nvidia things have value too. So the value proposition isnt as clearcut, even though it should be considering that AMD is behind.

The steam stats should tell you what consumers think. And while consumers are not infallible, they are a pretty good indicator. The most popular amd card is the 580, which is arguably one of the best cards of all time. Except it came out 6 years ago. Did AMD have a better marketing back then? No. Did they have the performance crown? Nope. But that didnt stop the 580 from being an amazing card.

The 7800xt could have been the new 580, mid/high end card, with decent vram. Except you could get the 580 for 200€, while the 7800xt costs literally three times as much. When your "good" card is so expensive, customers have higher expectations. It isnt just about running games well(cheaper cards can do that too), it is about luxury features, like ray tracing and upscaling tech.

Imagine if the 7800xt was 400€. We wouldnt even have this conversation. But it isnt. In fact, in Europe it launched at basically the same price as a 4070. Even today, it is 50€-80€ cheaper. If nvidia is scamming us with inferior offers, why arent AMD offers infinitely better in value? Because AMD is also scamming us, just very slightly less so.