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Own a Roku TV or streaming device? You're about to see a lot more ads on your home screen (www.techradar.com)

submitted 10 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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Ugh. Roku was one of the platforms with fewer ads.

Roku will be adding more ads to the home screens of its devices and TVs in the near future.
The ads will be interactive and 'shoppable' and will cover a range of industries, including restaurants and cars.
Roku already has a significant amount of ads on its home screen, and it is unclear if users will be able to change their preferences for the new ads.

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[–] Kushia@lemmy.ml 3 points 10 months ago (1 children)

I do wonder how long it's going to take for these device manufacturers to get wise and start hard coding their own host file on these devices with the addresses they use.

[–] ShellMonkey@lemmy.socdojo.com 3 points 10 months ago* (last edited 10 months ago)

Then we switch from DNS and look to good old firewall blocks.

Update to say device is 'offline' unless it can reach these IPs? Local NAT to direct the traffic to a basic ping box.

Game keeps being played until someone quits.